Monday, May 26, 2008

Christian Ford Radio Ad

There is no need for non-Christians to be offended by the Ford ad from Kieffe & Sons that tells us to "sit down and shut up". They have the right to make stupid ads. Here is my email to Keiffe & Sons that I hope helps them to understand what they have done:

Your ad telling non-Christians to "sit down and shut up" is ridiculous and racist. I've taken the liberty to change the transcript from your ad to demonstrate its racism (changes are in bold):

"Did you know that there are black people in this country?
But did you know that 86% of Americans are white? Since we all
know that 86 out of every 100 of us are white, we at Kieffe
& Sons Ford wonder why we don't tell the blacks to sit down
and shut up. I guess I just offended black people who are
listening to this message. Well, if that is the case then I say that's tough, this is America folks, it's called free speech. None of us at Kieffe & Sons Ford is afraid to speak out. Kieffe & Sons Ford on Sierra Highway in Mojave and Rosamond, if we don't see you today, "Gott Mit Uns", we'll be here tomorrow."

You may to talk to your pastor about how Christianity is supposed to be tolerant and loving to those who are different from you.

Sincerely,

HumanistDad

3 comments:

Barry said...

There may not be a "need" to be offended, but there is every reason to be.

You replaced the comments about nonbelievers with comments about race; I would be aghast if I encountered an advertisement with such language. Why in the world, as an atheist, should I be more upset by hypothetical racism against blacks than I am with actual bigotry against myself.

Kieffe & Sons is clearly an ugly, wicked establishment, and I wish them all the worst.

HumanistDad said...

Yes, I did poorly word my opening sentence. I was trying to address the "this offends me!" statements made by atheists. They were sounding like theists who say the same thing when their religion is challenged.

Of course, Kieffe is attacking a group of people (non-Christians) and not an ideology. His ad was racist, not just offensive.

Barry said...

I can't tell to what degree we are in agreement, Humanist Dad. I think we are fundamentally on the same page, but I wouldn't call all non Christians a "race".

I tend to think of race as an immutable characteristic, while a person can change his or her religious affiliation at will. Again, this is not to take away from the point of what you are saying; I guess I am just being a nitpicker and quibbling over the word.

Either way, that commercial is revolting. Especially ugly to me is the idea that this business would be so proud to wear its bigotry on its sleeve. Without getting bogged back down in the race question, this reminds me of "No Blacks Allowed" signs I have seen in photographs of the Jim Crow era.